At present, the PRADA’s a total of four brand positioning have focused on its product line also extends to the glasses, perfume and jewelry, and even pushed with LG PRADA phone. Although the sales front is very long, but for quality assurance considerations, and its 14 production plants in Italy.
The Hollywood movie “The Devil wears PRADA” a luxury brand as a fashion symbol and in the title, the PRADA’s position in the fashion world is evident.
If you habitually think this is the PRADA branding, you are wrong. Francesco Longanesi Cattani, PRADA Milan headquarters responsible for External Relations, tells us: “We did not do anything for the film.”
The film not only has all PRADA, HERMES, CHANEL, GUCCI and other brand name shouted in appearance, the interpretation of the classic fashion was rigorous.
However, do not underestimate these packages, clothing, shoes, hide them behind a huge luxury empire is frightening. Fashion Ye Hao, flashy or luxury that let to the royal family to the civilians they are willing to goblin took out a lot of money. But it is not an ordinary goblin, it is behind the sales market of over one trillion yuan.
Single take PRADA Group, its history, sales revenue of the best sales in 2007 amounted to 1.661 billion euros (about 15 billion yuan), a pre-tax profit of 316 million euros (about 2.9 billion yuan).
Watch PRADA flagship store in Milan to see fashion Satan “is how to make money.
China passenger Milan cargo sweeping
If someone told you a dozen of the Chinese team, the day the amount of shopping in Milan PRADA stores is equivalent to buying an Audi A6, which also do not need strange. Founded in 1913, PRADA brand market covering 78 countries and regions, has 220 outlets worldwide. PRADA’s stronghold of Milan, only in the intensive commercial street around easily can find 67 PRADA stores.
A commercial street in Milan PRADA store clerk told reporters: “PRADA sales by the financial crisis, but Asian customers or potential buyers to come here quite a lot of purchasing power of a strong Chinese customers.” The clerk said that these customers to buy the PRADA in Milan, partly because of where you can buy the latest goods, such as the current display window in the package are just walking down the catwalk line of spring and summer, on the other hand, foreign customers can also get 13% tax rebate.
“I bought two pairs of shoes, spent about 800 euros, almost nearly € 1,500 in a big bag a packet, a dress spent nearly € 900 is € 1200, as well as glasses, wallets and other accessories.” This is a Ms. Chen from Beijing in the day of purchase PRADA stores in Milan, she spent a total of more than 4000 euros, but has made the reasons for their contented, “It’s much cheaper than in China to buy, style is the latest.”
Another made a special trip to Milan to scan cargo from Shanghai, Ms. Ni is even more extraordinary your opinion, she spent a total of € 20,000 fully armed himself from head to toe the PRADA. “I wanted to go to the PRADA’s another sign MIUMIU shop to take a look, where the shoe style is more pretty.” Ms. Ni said. The tour of Ms. Ni where the total will 10 come in addition to her generous sweep goods, others are more or less also have enjoyed some success, a man to help his friends purchasing four PRADA bag, according to average of € 1,000 each package to count, they have spent nearly more than 40,000 yuan. Another lady seems designed PRADA wallet and sunglasses are interested to buy for several small things, however, is a small thing, the price is not cheap pair of sunglasses together to nearly 3000 yuan RMB. Others do not have the purchasing task, basically buy a PRADA bag.
Although the Chinese customer purchasing power on the rise, but large buying behavior occurs mostly in Europe and the United States. The data show that the PRADA share of sales in Europe accounted for 51%, of which 25% of sales from the Italian mainland. “PRADA financial media relations director Andrea Gaudenzi estimated that the PRADA PRADA total sales sold in the Chinese market accounted for roughly 5 percent.